Throughout its history, Wolff Olins has presented controversial work, – its piper design for BT in 1992 attracted a great deal of opposition, and the launch of the disastrous London 2012 brand in 2007 was met with widespread public disapproval in the UK, being called anywhere from a colossal waste of £400,000 to a pornographic representation of the character Lisa Simpson. The company was also responsible for the short-lived $110m (£75m) re-branding of PwC Consulting to "Monday".